[2021 Green Energy Expo Interview] Hanwha Q Cells to reborn as a leader in future solar power generation with next-gen solar technology

Video and editing – AVING News

Hanwha Q Cells participated in the International Green Energy Expo 2021 held at EXCO, Daegu from April 28 (Wed) to 30 (Fri) and introduced its agricultural and on-water solar power modules.

Hanwha Q Cells has established itself as a global premium solar brand, solidifying its leading position in the solar power industry. In this exhibition, Hanwha Q CELLS showed its status as a leader in the solar power industry by presenting a variety of portfolios suitable for the Korean market.

At the Green Energy Expo exhibition hall, AVING News met Hanwha Q Cells’ Part Leader Park Won to interview on its agricultural and on-water solar power modules.

Q1. Company introduction

A. Park: Hanwha Q Cells is in charge of Hanwha Solutions’ Green Energy Solutions. As a leading company in the solar industry, Hanwha Q Cells has the No. 1 market share in major solar module markets such as the US, Germany, and Japan.

Q2. About our product

A. Park: The products released at this exhibition are specialized for the Korean environment. After thinking about ways to efficiently utilize the narrow land area in installing solar power generators, the company came up with solutions that can be effectively installed on farmland and roofs.

Hanwha Q Cells booth view at 2021 Green Energy Expo | Photo by AVING News

Q3. Please explain about Hanwha Q Cell’s low carbon guarantee.

A. Park: Hanwha Q Cells was the first in Korea to obtain Grade 1 in carbon certification system. In the carbon certification system implemented by the government in July 2020, all of our flagship products received Grade 1 in carbon emission. Also, it received Grade 1 certification in France’s Carbon Footprint, a system similar to the carbon certification system.

The eco-friendly characteristics of electricity generated by solar power generation as well as the technology to reduce carbon during the manufacturing process was recognized.

Q4. What are the characteristics of agricultural products?

A. Park: The agricultural and on-water solar modules have significantly improved performance compared to the products that we introduced last year. The advantage is that the performance per area is improved compared to the previous modules. The product output increased by 10-20%, and on-water type has improved in durability against moisture. Eco-friendly materials were used.

Agro-type solar power also has higher output than previous products, and a product with improved light transmittance and construction method was introduced so that crops can photosynthesize better.

Hanwha Q Cells booth view at 2021 Green Energy Expo | Photo by AVING News

Q5. On performance

A. Park: Currently, 80% of the production is sold overseas. It has been recognized overseas for its durability and brand value that can operate reliably even in harsh environments, and quality control is two to three times better than before. The biggest performance is that it occupies the no. 1 market share in advanced markets such as Europe and the Americas.

Q6. How to promote to the general public

A. Park: Compared to the early 2010s, the current awareness of solar power has improved a lot. However, the negative perception or misunderstanding of solar power has not been completely eliminated.

Therefore, we are not only selling and promoting our products, but also trying to improve awareness through the press, YouTube, and various contents. We have been distributing the advantages of photovoltaic power generation to TV advertisements and major media for three consecutive years, and we are also actively using KTX and movie theater advertisements.

Q7. Future plans and issues regarding the products to be released

A. Park: The products we have exhibited at this exhibition are not the products we have already released. They are the products that we will release late this year and early 2022. We are going to focus on the products that will be released two to three years later. This is to show the future solar power generation better than the present, and we will do our best to show more development in the future.

The 18th International Green Energy Expo is Korea’s largest, one of Asia’s top 3 and the world’s top 10 new and renewable energy exhibitions, and the only exhibition jointly organized by the four major associations. The exhibition covers △Solar power △ESS (energy storage system) & battery △Smart grid technology △Wind power and △New and renewable energy. This exhibition is hosted by Daegu Metropolitan City and Gyeongsangbuk-do and organized by EXCO, KNREA, KOPIA, KWEIA, and KHIA.

Video and editing – AVING News

→ Go to the 18th Green Energy Expo special page