[K-chemicals 2021] Promising Korean cosmetics companies to strengthen overseas expansion by 2021 K-chemicals Cyber Exhibition ①

For the expansion to the global market, promising Korean cosmetic companies are displaying their major lineups at 2021 K-chemicals Cyber Exhibition, which is held Mar. 22-26.

△ Participating companies – Hedoes,  Zishel Group, Wannabe Cosmetic, Alchemyth, Active Beauty, Ecocation, Cell Happy Co, EauClaire

Ogi Hyaluron 7 Powered Ampoule | Source: Hedoes

AchimCos introduces Ogi, a cosmetic brand containing natural ingredients

AchimCos introduced the cosmetic brand Ogi containing natural ingredients.

AchimCos is currently operating a special skin care brand Ogi in daily life, and is distributing through online stores, Lotte, and Shilla Duty Free Shop in Korea. It is also actively distributing through overseas channels such as Amazon in the US, Taobao in China, Rakuten in Japan, and Wildberries in Russia.

Ogi develops and provides a variety of cosmetics like simple and effective serums, creams, mask packs, and ampoules for modern-day people who have busy lives. Also, Ogi’s products are artificial-colors-free, and (MFDS) allergen-free fragrances are used so that anyone can use it with confidence.

Ogi’s serum product contains 3,000 organic capsules and has been tested for low irritation using a patented, naturally derived preservative. Mask packs contain New Zealand’s UMF 15+ Manuka Honey, and provides texture softer than silk by using 100% eucalyptus Tencel sheets. The ampoule product contains seven types of hyaluronic acid, so users can feel the immediate moisturizing effect. Cream products help even out skin texture and reduce acne.

AchimCos is preparing to release Peptide 8 Ampoule containing pearl thread and eight kinds of peptide components in the future. The company staff from Hedoes said, “The goal is to promote products and meet new buyers through this exhibition. I hope this becomes an opportunity to stimulate the marketing in Korea as well.”

Zishel Group’s EstherAction | Source: Zishel Group

▲ Zishel Group introduces its own high-functional brand EstherAction

Zishel Group introduced its own high-functional brand EstherAction.

Zishel Group is a medical export company established in 2016 by medical staff and biomedical engineers. Based on solid technology and global talent pool, it is developing its own high-functional brand based on medical R&D and production technology from 2019 in addition to medical products. Basically, it aims for B2B transactions, but it is currently selling to general consumers in Korea and exporting to various countries such as Europe, Indonesia, and Russia.

Its brand EstherAction provides comprehensive “Esthetics” solutions and solid “Therapy” effect that can be proven, and moves reasonably and actively in response to consumer demand (Action). EstherAction was developed based on 30 years of research and procedure know-how in plastic surgery and dermatology by the world-renowned plastic surgeon and anti-aging researcher Kim Min-bae. Through collaboration with four professional research institutes, it is researching scientific skincare, and uses high-quality medical raw materials used for cell regeneration and scar treatments. Because it is produced based on high-quality medical device production standards unlike the regular cosmetics, it is safer and more hygienic than other products.

EstherAction will introduce a variety of products that utilize the PDRN ingredients of its flagship product, PDRN Ampoule in the future. It is also preparing to launch a light skin care product for daily care, and a high-nutrition, high-functionality product for special care.

The company staff said, “I would like to introduce EstherAction to more companies while participating in this exhibition. I want to create synergy as I talk to more buyers, and introduce our group by active expansion and marketing.”

ORJENA Ultra Hyaluronic Series | Source: Wannabe Cosmetic

▲ Wannabe Cosmetic introduces ORJENA, a cosmetic brand that uses natural ingredients

Wannabe Cosmetic (CEO Kim Bo-min) introduced ORJENA, a cosmetic brand that uses natural ingredients.

Wannabe Cosmetic has been in charge of supplying Korean cosmetics overseas for 11 years since 2009. Currently, there are overseas partners in 22 countries around the world, including the US, Russia, Kazakhstan, Hong Kong, Vietnam, Poland and Spain.

Wannabe Cosmetic owns ORJENA, a cosmetic brand that uses natural ingredients. Recently, it has launched a new skin care lineup that focuses on moisturizing and moisture from the inside of the skin. Other products use almost the same ingredients in skin care products, but ORJENA’s products feature customers to build their own skincare routine with ingredients that they choose. It uses patented natural ingredients such as Senna leaf extract from Italy and bell cabbage extract, and 11 types of ingredients such as high-concentration hydrolyzed collagen and Centella asiatica.

The company staff from Wannabe Cosmetic said, “From this month to the next six months, we are going to continue releasing new ORJENA products.” Also, he added, “We will continue to develop and provide good products with effective ingredients at low prices so that all customers can enjoy and use as always.”

 Fermented Rice Husk masterbatch | Source: Alchemyth

▲Alchemyth introduces oxidation biodegradation catalyst manufacturing technology that can decompose within a desired period

Alchemyth (CEO Choi Ha-young) announced that it will participate in 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce a technology for producing degradable oxidative biodegradation catalysts within a desired period.

Alchemyth is a company specializing in eco-friendly chemical materials. It is developing eco-friendly gas barrier films that combine natural materials such as oxidized biodegradable and compostable plastics, engineering plastics, cellulose, and starch using biomass and biodegradable plastics. Also, by developing a plasticizer for polyketone, a new material for engineering plastics, it contributes to the expansion of the application range of polyketones.

According to Alchemyth, oxidative biodegradable plastic is targeted at plastic product manufacturing companies in the Middle East and Southeast Asia, where it is difficult to use landfill and incinerate plastic waste. It also targets plastic packaging companies around the world.

The company’s oxidation biodegradation catalyst manufacturing technology is capable of producing and supplying decomposable products within a desired period. With the use of a trace amount of catalyst, the physical properties of the existing plastic can be maintained so that the existing manufacturing process and equipment can be used as it is. Biomass and biodegradable plastics can be composted as they are the products containing more than 20% biomass. It can be maintained at the similar properties of existing plastics.

The company staff from Alchemyth said, “We are developing to launch an eco-friendly gas barrier film suitable for packaging food and electronic products. Through this exhibition, we are pioneering a new market, and a gas barrier film business based on eco-friendly materials using Biomass. I want to use it to lay the groundwork for overseas expansion in the future.”

 Floral Calming Sunscreen | Source: Active Beauty

▲ Introducing Active Beauty, a cosmetic brand customized for outdoor activities

Active Beauty (CEO Kim Wan-gyu) announced that it will introduce a cosmetic line customized for outdoor activities.

Active Beauty is a company that produces skin care, body care and makeup products tailored to leisure, fitness, and sports activities. Active Beauty said, “The main targets are companies that hold non-face-to-face meetings and export consultations with overseas buyers.”

Active Beauty’s Camellia Floral Calming Sunscreen is made of camellia flower extract that has moisturizing and soothing effects. It is a mixed sunscreen that has the application of organic sunscreen and the immediate blocking effect of inorganic sunscreen. It eliminated irritation on the eyes and whiteness of the skin.

Camellia Natural UV Defense Sunscreen provides a tone-up effect with a spherical powder and a plate-like powder complex with a silky feel. Also, it has anti-wrinkle effect by using the little jewel cactus water.

Active Beauty’s Intensive Cream Moisturizing Facial Mask protects the skin from photoaging by inhibiting pigment production. It uses a patented ingredient that blocks the synthesis of melanin in the stratum corneum. This can prevent pigmentation due to UV rays. It improves the softening effect and moisturizing effect more than hyaluronic acid.

The company staff from Active Beauty said, “Despite having difficulty in export expansion due to the COVID pandemic, we participated in this event because Korea Specialty Chemical Industry Association provided a great opportunity.”

Photo of Research Institute | Source: Ecocation)

▲ Ecocation unveils Pureforet, a natural cosmetics brand with good cost-effectiveness suitable for troubled and sensitive skin

Ecocation (CEO Kim Geun-seop, Chae Byeong-je) participated in the 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce its natural cosmetic brand especially effective for troubled and sensitive skin Pureforet.

Ecocation started in 2007 as an online shopping mall where consumers can easily purchase raw materials such as basic cosmetics, diffusers, handmade soaps, and scented candles. It has built up trust and satisfaction from customers and maintains the no. 1 in the industry even now. Also, the prices of the products were marked low so that the customers in their primary target audience who are in their teens and early twenties can purchase without burden. All of the ingredients used in the products are natural, so there are no irritations.

Ingredients of the company’s products are independently developed and produced by its research institute, and synthetic preservatives, 26 allergens, and 20 harmful chemicals not allowed to use for cosmetics were not used. Also, instead of using purified water, plant extracts were used to maximize the efficacy without irritation.

The company staff from Ecocation said, “I want to promote my products online and meet buyers who share our values.”

Cell Happy Co’s Lavender Face and Body Lotion and Lavender Body Wash | Source: Cell Happy Co)

▲ Cell Happy Co unveils Scalp & Hair Care Shampoo and Hair Loss Tonic made with organic herbal ingredients and natural herbal ingredients

Cell Happy Co (CEO Cha Hye-young) introduced Scalp & Hair Care Shampoo and Hair Loss Tonic made with organically certified herbal ingredients and natural herbal ingredients.

Cell Happy Co is a company that manufactures and sells organic and natural cosmetics. It manufactures premium cosmetics with patented manufacturing technology and carefully selected organic and natural ingredients. The company has also received European COSMOS ORGANIC certification and Asian LOHAS certification, and has been recognized for its value from the government, receiving support for initial startup packages, export promotion support projects, and product research.

Scalp & Hair Care Shampoo and Hair Loss Tonic are the first products to be released from the company. It was patented by using organically certified herbal ingredients and natural herbal ingredients, and the patented ingredients are a complex of 17 types of natural herbal medicinal herbs for scalp and hair, and are used in both shampoo and tonic. Also, it launched a healthy skin care line by launching Red Ginseng Powder Wash (face cleanser) and Vita C Ampoule (face serum), and expanded to the body care line by launching organic certified body wash and body lotion earlier this year.

The company will soon release organically certified body wash and body lotion. Body wash and lotion contain five patented herbal ingredient complexes that are effective in relieving troubles and antioxidants instead of purified water during the manufacturing process, and body wash and body lotion contain the most organic lavender flower water, which is effective in soothing skin and relieving troubles. The natural ratio of 98.59% and 99.60% for body wash and body lotion was verified by COSMOS certification body.

The company staff from Cell Happy Co said, “This year, we are focusing on overseas marketing targeting overseas markets with more diverse organic and natural products. This February, we started business with Europe’s largest drug store chain with the initial D. Starting from Hungary, our products will be sold in 230 branches.”

Source: EauClaire

▲ EauClaire unveils its flagship products, natural deodorant SMELLY and Dr. Smell

EauClaire (CEO Chae Gyeong-shim) introduced the flagship lineup of natural deodorant SMELLY and Dr. Smell.

EauClaire launched the natural deodorant brand SMELLY in 2018 and drastically changed its main business to cosmetics manufacturing. It is currently working as an official partner of Lotte Home Shopping, KRA, and Shinsegae Chosun Hotel. Also, through these changes, it was selected as a success case by SBA and as a success case by I’m Stars at the Small and Medium Business Distribution Center.

EauClaire is introducing products that are suitable for each purpose and use, including toilet perfume for toilet, socks and Socks & Shoes for shoes, and Room & Fabric for indoor textiles. Also, by using phytoncide and natural ingredients as raw materials, the company raised safety, and by using SMELLY’s unique pop design, the look of the product has been elevated.

The company staff from EauClaire said, “We are planning to release one product from Room & Fabric this year, and at the same time, we are developing a multi-purpose hygiene care system for home and vehicles.”

2021 K-chemical Cyber Exhibition supports non-face-to-face overseas marketing for Korean companies. The exhibition boasts the largest display of industrial chemical products (varnish, glue, surfactants, MDI, polybutene, polyol, catalyst, blowing agent, additive, pipe, plastic for daily use, additives, etc.) and cosmetics (sun block, serum, ampoule, skin toner, lotion, shampoo, mask pack, etc.) in Korea. This year, about 270 companies will be participating to provide their major products and services.

Especially in this exhibition, 3D technology-based exhibition hall and booth will be set up to showcase special contents made of chemical products for online marketing to overseas buyers.

Currently in Korea, major industries like electronics and automobiles centered on chemical industry are closely linked. In line with this, Korea Specialty Chemical Industry Association (KSCIA), the organizer of the event, is helping the Korean chemical companies to enter the overseas market by various support like export, research and analysis, technical standards, and HDR support as well as handling international agreements. This year’s goal is to achieve 330 million dollars in export in the chemical industry.

→ Go to 2021 K-chemicals Cyber Exhibition